UK and Ireland
At constant currency, there was good progress during the year across
UK and Ireland, notwithstanding exceptionally challenging market
conditions for financial services clients. Performance benefited from
growth in non-financial verticals, good demand for countercyclical
products and further market penetration at Consumer Direct. Strong
execution on cost efficiency measures helped to deliver a significant
uplift in margins of 150 basis points.
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Year ended 31 March |
2009 |
2008 |
Total |
Organic |
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Revenue |
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– Credit Services2 |
265 |
316 |
- |
(2) |
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– Decision Analytics |
227 |
247 |
9 |
6 |
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– Marketing Services2 |
274 |
328 |
(2) |
(3) |
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– Interactive |
84 |
68 |
47 |
47 |
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Total – continuing activities |
850 |
959 |
5 |
3 |
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Discontinuing activities3 |
52 |
65 |
n/a |
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Total UK and Ireland |
902 |
1,024 |
4 |
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EBIT – continuing activities |
213 |
226 |
10 |
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Discontinuing activities3 |
- |
6 |
n/a |
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Total UK and Ireland |
213 |
232 |
8 |
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EBIT margin4 |
25.1% |
23.6% |
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Credit Services
The major disruption in the financial services industry during the year caused a significant reduction in lending as well as major client consolidations. Total revenue for Credit Services was flat at constant exchange rates, while organic revenue declined by 2%. The relatively modest rate of decline was reflective of growth in non-financial verticals such as public sector and utilities, growth in revenue from countercyclical initiatives and a resilient performance within business information. Strategic initiatives during the year included further investment in sales infrastructure across the public sector and utilities verticals, and re-orientation of existing sales resource towards countercyclical opportunities.Decision Analytics
Total revenue at Decision Analytics increased by 9% at constant exchange rates, with organic revenue growth of 6%. The acquisition contribution related to Tallyman and N4 Solutions, both of which performed ahead of plan. Growth was driven by strong demand for countercyclical products, including fraud prevention and collections software, and there was good progress in non-financial verticals such as telecommunications and public sector. During the year, there were large contract wins with Anglian Water and Vanquis Bank, for example.Marketing Services
Total revenue in Marketing Services decreased by 2% at constant exchange rates. Organic revenue declined by 3%. Traditional marketing activities were further affected by the downturn in the financial services market. New media activities performed well, with double-digit growth across contact data management, email services and online competitive intelligence. There was good strategic progress during the year across new media, with further penetration of the public sector by the Mosaic segmentation tool and enhancements to contact data tools.Interactive
Interactive performed strongly, delivering organic revenue growth of 47%. Growth was driven by increased direct memberships, reflecting product enhancements, greater market segmentation and investment in branding and customer acquisition. Experian has also made good progress in growing indirect memberships with a number of affinity partnership wins in the year.Financial review
Revenue from continuing activities was US$850m, up 5% at constant exchange rates. Organic revenue growth was 3%. The contribution to revenue growth from acquisitions during the period was 2%. The acquisition contribution related to Tallyman, N4 Solutions, pH Group and Hitwise.EBIT from continuing activities was US$213m, up 10% at constant exchange rates. The EBIT margin was 25.1% (2008: 23.6%). The improvement in margin was due to strong execution on cost efficiency initiatives, including outsourcing to India, organisational delayering and technology efficiencies.



