Virgin Mobile USA is a leading national provider of wireless services, with more than five million pay-as-you-go or prepaid customers. In 2008, the company entered the ‘postpaid’ market where customers agree to annual contracts in order to have access to more advanced handsets and a range of video, Internet and information services.

To support its growth plans in this market, Virgin Mobile USA needs to be confident about the decisions it makes about customers and their ability to fulfil the terms of their credit agreements.

At the heart of this decision-making process is Experian’s Strategy Management, a sophisticated decision engine that brings together customer information and analysis with Virgin Mobile USA’s own credit policies and terms of business.

It ensures fast and consistent decisions at the point of application, while enabling Virgin Mobile USA to set the most appropriate terms for each customer and to undertake continual monitoring and refinement of the company’s credit strategy.

Danny Perez, Director of Credit & Risk at Virgin Mobile USA: “Experian has provided us with the ability to refine and execute our credit strategy with great precision and to be highly responsive to customer needs and changes in the marketplace.”


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