Microsoft Xbox is the world’s leading video games console, with more than 28 million sales of its latest generation Xbox 360. There are also more than 17 million subscribers to Xbox LIVE, its online gaming service.

Being able to keep in touch with this vast audience is a high priority for Microsoft Xbox in the fast moving and fiercely competitive gaming industry.

At the heart of Xbox’s communications is a global marketing database, developed by Experian, holding information on customers in 29 countries. The database has been harnessed to Experian’s email marketing technology to drive a highly targeted email communications programme. More than 150 million emails each year keep Xbox customers informed about everything from new upgrades to the system to news that their subscriptions are about to expire.

Rob Ziemak of Microsoft Xbox said:
“Experian is helping us to communicate with our customers in a very personal and efficient way. We also have the ability now to create and execute new email marketing campaigns in just days.”

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